A label out of
Tribeca

Ku'Relli Amor is an independent streetwear label. We design it, we print it, and we ship it — out of Tribeca, New York.

The label started in 2023 with a small run of fleece and a shield drawn by hand: two palms, a stripe, a town. That crest became the Yacht Club — the first of the label's collections — and the Yacht Club became the thing people asked for by name.

Everything we make is our own artwork. The flags hoodie, the World Tour crewneck, the hooded coat with the lettering down the back — no borrowed graphics, no licensed logos, nothing we didn't draw. We work in short runs on purpose: a design gets printed, it sells through, and then we move to the next one.

Every run is its own collection — Kurelli Tribeca Classics, Yacht Club, World Tour, Flags, Est. 2023 and the Signature cuts, plus the two capsules drawn by our daughters, J.Arie and Rai. You can browse them all from the collections page.

We're not chasing a season. We're building a wardrobe people keep.

The newest two capsules in the label are drawn by our daughters, Journee Arie and Railee — J.Arie and Rai on the label. Their own pieces, their own names on the line, printed the same way as everything else, in a short run, out of Tribeca.