Tribeca, New York · Est. 2023

Ku'Relli
Amor

An independent streetwear label out of Tribeca, New York. Heavyweight fleece, cut in short runs, lettered by hand and made to be worn hard.

Shop the collection World Tour 24'

KU'RELLI AMORTRIBECA, NEW YORKEST. 2023WORLD TOUR 24'YACHT CLUBFLAGSLIMITED EDITION

Brand

Out on the
street

Every run we print ends up out here, on the people we made it for. This is the label the way it actually gets worn.

The Ku'Relli Amor crew together on the street in branded caps, jackets and hoodies — Caps & jackets · out on the street

The marks

Primary · the script mark

Secondary · the stamp wordmark

Two marks carry the label. The script mark sits at the top of every page; the stamped KU'RELLI AMOR wordmark is the one that goes on the print itself — stitched, screen-printed and drawn by hand before either.

See the collections Shop the drop

The Ku'Relli Amor tee worn under the neon of an arcade — The distressed tee · under the neon

The half-zip set · mark across the chest

The label

Streetwear
cut in
Tribeca.

Ku'Relli Amor has been putting its own graphics on heavyweight blanks since 2023. The shield, the palms, the flags, the cities — every one of them is ours, printed on fleece heavy enough to hold its shape and its lettering.

We don't do seasons. We do drops: a short run of a design, then it's gone and the next one starts. Everything ships out of Tribeca.

2023

Established

Tribeca

Home base

Limited

Every run

Read the full story→

The Collection

Current drop

Every piece here is our own design, cut in a short run. When a size is gone, it's gone.

See every piece

Feature drop

World
Tour 24'

Six stops screen-printed down the back of a heavyweight crewneck, with the diagonal-striped Ku'Relli plate on the chest. Front reads clean, back does the talking.

01New York
02London
03Los Angeles
04Atlanta
05Tokyo
06Paris

See the World Tour piece→The collection→

The Ku'Relli Amor World Tour 24 crewneck, front and back, listing New York, London, Los Angeles, Atlanta, Tokyo and Paris

Crewneck · World Tour 24' · front & back print

The collections

Every run,
one
label

Every piece belongs to a run — a set built around a single drawing. Kurelli Tribeca Classics, Yacht Club, World Tour, Flags, Est. 2023, the Signature cuts, and the two capsules drawn by our daughters, J.Arie and Rai.

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Two capsules,
drawn by J.Arie and Rai

Two capsules sit inside the label, each one drawn by one of our daughters and printed in a short run of its own. Their own pieces, their own names on the line.

Capsule 06

—

The J.Arie capsule mark — a black diagonal-striped bar with a red monogram

Amor Sculptby:J.Arie

Drawn by Journee Arie — her own artwork printed on heavyweight fleece and cotton in a short run cut under the Ku'Relli Amor name.

In the capsule

See Journee's capsule

Capsule 07

—

The Rai capsule mark — a black diagonal-striped bar with a blue monogram

KU'RELLIdesigned byRai

Drawn by Railee — her own artwork printed on heavyweight fleece and cotton in a short run cut under the Ku'Relli Amor name.

In the capsule

See Railee's capsule

Collection 01

The Yacht
Club
badge

Two palms behind a shield on a field of red — the crest the whole label is built around, stitched onto fleece and printed clean on tees. It's our first collection and the one people recognize before they know the name.

Shop the Yacht Club About the crest

Lookbook